What Makes a Good Client/Agency Relationship?
When I first start working with clients, I always like to refer to them as partnerships. Although they hire Canyon PR as their PR agency, I believe it’s truly a partnership because we are ultimately working together to ensure success for their company. How can this effectively be done throughout the PR campaign, you ask? Here are a few of my thoughts…
1. Manage expectations from the beginning. Although many clients know the need and value of a good PR campaign, their expectations may be off. It’s so important to understand their expectations so we as the PR professionals can educate them on what’s to be expected throughout the campaign and help them better understand how our recommendations and strategies will be executed to achieve each goal set forth.
2. Listen to your client’s needs. Although they hired a PR agency to handle their PR needs, their thoughts and opinions matter, too! It’s important to take the time to listen to their thoughts, suggestions, feedback and ideas. It’s a two-way street and every opinion matters. If you think they’re on track, tell them! However, if they may be a bit off course, don’t be afraid to politely reel them back in and share your thoughts as the PR professional.
3. Provide updates in a timely manner. I always tell clients they hired us to take care of their PR needs, so moving forward, it’s something they don’t need to worry about. That said, they still need to know what’s going on in their campaign and how their money is being used! At Canyon PR, we always provide our clients with weekly updates which highlight activities done each week, press feedback, expected coverage information, as well as where our focus will be the following week. In the meantime, make sure you’re in touch with them throughout the week. It’s so important to keep those relationships in a state of good health, if you will. Feed them, nurture them, and keep them going strong!
4. Know your client’s availability. Often times, clients may be so available in the beginning, but as the campaign progresses, they delve into their other to-dos. That’s completely understandable! However, when the press ask for information only your client has, it’s important to know when you can expect to receive that information. Is it in 30 minutes or three days? It makes a big difference as to how smoothly the campaign will run.
5. Make sure your chemistry is on point. I have to say, I’ve turned down quite a few clients in my career because something just simply didn’t feel right. I started Canyon PR out of pure passion for the PR industry. This isn’t just a job to me, but something I truly enjoy doing! That said, I believe it is so very crucial to enjoy those you work with. It makes your work fun! I feel so blessed to have built up such comradery with our clients and that’s one aspect of any business I encourage others to seek out, as well.
If you’re interested in learning more about our PR services, contact us today!
- Megan Saulsbury, founder and CEO, Canyon PR