Below are various case studies of successful PR campaigns we've created for our clients over the years.

 

Accell

GOAL:  Reposition old products in a new light to secure media placements

APPROACH:  Create a new, fresh pitch angle to secure interest from the press to review the products for editorial consideration

TARGETS:  Business travelers, family travelers, and student lifestyle

RESULTS: Secured various media placements and positive reviews on top-tier media outlets, reaching more than 8 million readers

ROI: Total amount of media placements in ad value surpassed $50,000

 

Rosewill

GOAL:  Reach target audiences to announce the availability of new stylish kitchen and home appliances

APPROACH:  Distribute pitch to appropriate audiences to secure interest in reviewing the products for editorial consideration

TARGETS: Women’s interests, technology and home décor enthusiast print and online publications, as well as blogs

RESULTS: Secured various media placements and positive reviews on top-tier media outlets, reaching more than 80 million readers

ROI: Total amount of media placements in ad value surpassed $470,000

 

Vivitek

GOAL:  Secure meeting requests and trade show coverage for annual upcoming trade show

APPROACH: Create strategic pitch to share with the press that stands out from other PR pitches to ensure individualized attention and meeting requests; strategically follow up with the press, as needed

TARGETS:  Attending CES press

RESULTS: Secured interest and meeting requests with 58 media outlets

ROI: Total amount of media placements in ad value surpassed $20,000